Inova Healthcare

I started working on Inova in the summer of 2022, while I was on vacation. So, sitting by the pool I began crafting the first commercial script, which soon turned into two more commercials and then new campaigns for individual service lines, and eventually I became the lead writer for Inova’s communications for 2+ years.

From emails to print ads, commercials to bus wraps, banner ads to social posts, I made sure there was a nod to their expertise and an element of humanity in each to showcase the pillars of the brand.