Paralyzed Veterans of America (PVA) came to us with a goal…raise awareness of the abuse that goes on with parking spots for disabled people.
So many times people “borrow” the hang tags meant for others so that can get in and out of parking lots quickly. They don’t think it’s a big deal, because after all they aren’t hurting anyone.
The truth is different. And we wanted to point it out with this “Honor the Spot” commercial.